Since 2003, millions and millions of people have joined Linkedin; for different reasons – to network, to find job opportunities, to find new talent (for recruiters and hiring managers), to build your personal brand, promote your services/products, etc. While many people have mastered how to effectively use the platform to advance their careers, we’ve come across many dormant LinkedIn profiles when scouring the platform to find desired profiles for the roles we hire for. Now, more than ever, virtual networking, as uncomfortable as it may feel, is a skill many of us will have to grow. Today, we explore 3 key ways you can up your game in how you use this vital platform to grow your career.
1. Finding job opportunities – Sure, job boards are great, LinkedIn however, provides more than one way of finding job opportunities. Apart from advertised positions on the platform, a job seeker may also connect to recruiters and hiring managers to enquire about new opportunities in organizations or in spaces they work in. With the rise of social recruiting through social media platforms and referrals, having existing relationships with recruiters and hiring managers can introduce you to opportunities you were not privy to. Of importance here, is to always make sure you have an updated LinkedIn profile that appeals to recruiters and hiring managers. In this blog post, we discussed some of the things recruiters look for on your LinkedIn profile.
2. Increasing your network – As mentioned, virtual networking has been on the rise as more and more social media platforms increase. LinkedIn is especially a crucial platform for those looking to connect with like-minded individuals in their field of work or potential clients for their products and services. It’s also a great place to initiate partnership requests in relation to your work or ask for assistance to learn about specific industries and professions. It’s not just enough to connect to people in your industry, if you’re looking to grow your network, then you have to engage with peers and thought leaders in your industry; comment on their posts, share relevant information, go a step further and invite some of them for coffee, or a phone chat to learn more from them. Check out this blog post, for tips you can use to create meaningful LinkedIn connections.
3. Create your brand – LinkedIn has been able to provide many people with opportunities to build their brands, therefore allowing them to curate an audience niche that relates to and/or engages with their products, services, or content. For instance; if you’re a Career Coach who specializes in helping people revamp their CVs, job hunting strategies, or navigate their career transition journeys, then you’re likely to have many job seekers and professionals looking to transition in your network. The information you share, the way you engage with your audience, who you interact with, etc, are all means of creating your personal brand on LinkedIn. This creates an avenue for the RIGHT people to reach out to you and for you to reach out to them for various opportunities or reasons that can lead to your professional/career growth. Here’s an article on how you can leverage LinkedIn to build your personal brand on LinkedIn.
If you have a LinkedIn profile, consider what information it’s sending out to your visitors. If you’re job hunting, would a Recruiter approach you? If you’re a thought leader in your industry, would people trust your thoughts and opinions based on the information you share? We wrote about 5 ways you may land your next job on LinkedIn here. Part of our Career Acceleration Program is helping professionals revamp their LinkedIn profiles, reach out to us today, and learn how you can be part of our growing community of meaningful and balanced career seekers. Email – firstname.lastname@example.org.