Sector: Micro-Insurance
Company size: 15 staff
Location: Latin America
Situation to address:
- Low number of sales and B2B partnerships putting company at financial risk
- Tensions in senior team around strategic choices regarding revenue generation
- No participation of junior staff in core conversations, leading to reduction of motivation
edge engagement over 6 months:
- Who is on board team mapping to restructure sales approach and team; leading to Head of Sales being promoted to Senior Management
- RightHire to source a new Head of Sales
- Currently: Stepwise introduction of a Performance Evaluation System for all roles across departments, with the aim of identifying non-performers
Outcomes
- Increased clarity and effectiveness in sales team
- Increased accountability across company