In our career coaching work, we are often asked by our clients how they can effectively position themselves to get the jobs they desire. This is especially an important skill one should have when they are looking to transition into a different career/industry. It’s a skill that one gets to refine over and over as they grow in their careers. So if you feel like you are not there yet, worry not, with practice comes clarity and confidence! In this blog post, we will be highlighting four ways you can “sell” yourself in an interview without coming off as conceited.

1. Provide real-life examples – We’ve often seen candidates get hung up on using buzzwords that they (assumably) feel employers want to hear; that they are a great team player, they are adaptive, work well under minimal supervision, and so forth. These are great and necessary skills to have today, however without concrete examples, one is unable to justify your ability to demonstrate them in your work. Tell short stories (using STAR method) about how you’ve shown great leadership skills, how you have adapted in the past, how you have taken initiative, how you’ve solved problems, and so on.

2. From shyness to shining! Let your successes speak your worth – There has never been a better situation to toot your own horn than in a job interview. Yes, we know humility is something we all struggle to let go of. Will I come off as a show-off? Our thoughts? It’s not bragging if you did it! And how often do we forget our great moments? Learn how to get comfortable talking about yourself and your accomplishments. Of course, without being egotistical. This is an opportunity to set yourself apart from the competition. Make sure this is part of your preparation and that you choose the most relevant accomplishments that align with the key requirements of the role.

3. Be authentic – Each and every candidate is unique in their own way. You are unique in your own way. Make sure you’re using the interview to talk about your individual strengths. The special ways you add value in workplaces. The unique feedback you have received in the past. Share what you struggle with, and how you overcame different challenges in the past. Employers understand no one is perfect, don’t try to be, it’s often evident.

4. Engage! – The world of work has quickly shifted to collaboration and relationship building as key ingredients for innovation. Employers are looking for individuals who are curious about their vision and goals, who ask interesting questions, seek clarification, who can confidently start a conversation about industry trends and world issues. Your body language and questions are a key indicator of your ability to engage others. Where a non-formal conversation comes up in the interview, don’t be afraid to participate in the conversation. Interviews are also a way of showcasing your personality and true self, outside of work. This gives interviewers a glimpse into how you fit in into the culture of the organization as well, so as mentioned in the previous point, be authentic 🙂

Wondering why you’re always shortlisted but don’t get hired? This may be why. Read our blog to learn about the four mistakes you may be making in job interviews.

Find this content useful? Sign up to our newsletter to receive tactical career content, every week, in your email inbox.